CoFounder

Houzz Co-Founder Adi Tatarko Tells Us Why Bootstrapping Was the Best Thing for the Company


5 min read


Turning a house into a home can be stressful, especially when you are trying to match your surroundings with the beautiful designs in magazines, online and posted on various Pinterest boards. On top of that, a plethora of choices, logistics and deadlines can turn the whole experience of remodeling, a more than $300 billion industry in and of itself, into a giant headache. Enter Houzz.

Adi Tatarko and Alon Cohen, the married team behind the seven-year-old home design-platform have worked to grow a community where users can exchange photos, recommendations and advice — from where to buy the best products to how to find the most trustworthy professionals — to make the process a bit easier.

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The duo was inspired to launch the company after experiencing their own ups and downs

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