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TWITTER HAS ACQUIRED SOCIAL TV ANALYTICS COMPANY – Tiktok For Vlogs

Posted on by Susan Stennett

Twitter made an announcement that it would be acquiring Bluefin Labs, a company who specializes in Social TV Analytics. This is a big step for Twitter, because if you didn’t know already, Social TV integration has been a huge part of the social network’s driving force  for the last couple of years.

So what does this mean? And where will this new acquisition make Twitter stand in the realm of Social TV? Well, not much has been said in terms of what the deal entails for the future, so we can only speculate. For now, Twitter has released a  quick blog.

We think that this new acquisition is going to help Twitter create a Social TV feature within the social media platform, such as built-in live statistics and conversations which would eliminate the need for third party Social TV apps.  Chances are that Twitter will also include some sort of analytics for shows, brands, and television networks based off of Bluefin Lab’s expertise.

The acquisition purchase price was estimated at around $70 million, as Twitter says “We plan to collaborate closely with Nielsen and SocialGuide on product development and research to help brands, agencies, and networks fully understand the combined value of Twitter and TV.”

What do you think of Twitter’s new acquisition of Bluefin Labs? And where do you think it will take Social TV?

USE TWITTER’S NEW VINE VIDEO APP FOR BUSINESS

Video is one of the most engaging media available to build your brand’s awareness and it’s now easier to use than ever with Twitter’s recent unveiling of its Vine app (https://vine.co/). The free download lets you channel your inner Scorsese by taping a 6-second-long or less video on your iPhone or iPod and upload it to Twitter where it plays, along with your tweet, in a loop. More about Tiktok For Vlogs

Six seconds may not seem like a long enough amount of time to get your message across so let the short running time inspire you to be creative. Try to capture the essence of your company. If you’re a restaurant, put together a fast-paced montage of your dishes. Bring the public inside with some quick shots of your company headquarters like HubSpot did (https://vine.co/v/brqehHIu3EQ). You could even try your hand at stop-motion animation, like Nikki Mans’ “Yam Bully”:https://vine.co/v/bHMQzm5Dba5.  Or hold a contest where you ask your followers to submit their own videos with your hashtag for a prize.

You can find hundreds more examples at https://twitter.com/search?q=vine.co or enter “vine.co” and the search term of your choice in Twitter’s search window. Remember that this is a new platform so most of the videos are going to be more raw than polished but also should liberate you from worrying that your video isn’t professional enough.